By Adedoyin Falolu
As part of effort to sanitize the advertising industry,the Nigerian Advertising industry,Advertising Regulatory Council of Nigeria(ARCON) formerly APCON has banned the use of foreign models and voice-over artists on the Nigerian Advertising Medium space.
According a statement signed by the Director General, Dr Olalekan Fadolapo said that the new policy is in line with the Federal Government policy to develop local talent
The Statement
BAN ON THE USE OF FOREIGN MODELS
AND VOICE-OVER ARTISTS ON THE NIGERIAN ADVERTISING MEDIUM/MEDIA
In line with the Federal Government’s policy of developing local talent, inclusive economic growth and the need to take necessary steps and actions aimed at growing the Nigerian advertising industry, the Advertising Regulatory Council of Nigeria (ARCON), being the apex advertising, advertisement and marketing communications regulatory agency of the Federal Government has in accordance with its statutory mandates, responsibilities and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022 bans the use of foreign models and voice-over artists on any advertisement targeted or exposed on the Nigerian advertising space with effect from 1st October 2022
All advertisements, advertising and marketing communications materials are to make use of only Nigerian model and voice-over artist
Ongoing campaigns are permitted to run out their terms, however, subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel (ASP)
Advertisers, advertisement agencies, media houses, advertising community and the general public are hereby enjoined to take note
Issued this 22nd day of August, 2022.
Dr. Olalekan Fadolapo, FCA, pa
Director-General