By Damilare Adeleye.
American video streaming giant, Netflix, has announced a price increase for its subscriptions in Nigeria.
It is understood that this would be the second-rate hike within a three-month period.
According to the firm, the Premium Plan will experience a 40% price increase, from N5,000 to N7,000 per month.
The standard plan will increase from N4,000 to N5,500, the mobile plan will now cost N2,200, and the basic plan will now cost N3,500.
The price increase may be part of Netflix’s strategy to review subscription fees, drive revenue, and expand its content offerings.
The last price increase occurred in April 2024, where the standard plan rose from N3,600 to N4,000, the premium plan increased from N4,400 to N5,000, and the mobile plan increased from N1,200 to N1,600.
But with the new development, Netflix’s four subscription plans see price increase.
Its mobile plan now costs N2,200, an 83% increase from N1,200, allowing one user at a time on a mobile device. Its basic plan increased to N3,500 per month from N2,900.
The standard plan which was formally N4,000 has been increased by 37.5% to N5,500 per month, while its premium plan increased to N7,000 per month from N5,000, providing Ultra HD quality on four devices at a time and download options on six devices.
Starting October 2023, Netflix has been increasing the prices of its Basic and Premium plans in various key regions worldwide, including the United States and the United Kingdom.
This global rate adjustment aims to impact subscribers in these major areas, affecting the cost of their Netflix subscriptions.
The recent price increase marks the second time Netflix has adjusted its prices in Nigeria within a span of just three months. The previous price hike occurred in April of this year, making this the second rate increase in a short period.